In this episode of Welcome to the Music Lounge, hosts Andrew Schiffman and Perry Turcotte welcome Graham James, a former vice president of communications at MTV. They discuss Graham's journey to MTV, the excitement of working on the VMAs, the cultural impact of shows like The Osbournes, and the evolution of MTV's brand in the digital age. Graham shares memorable experiences from his time at MTV, the challenges of celebrity publicity, and his transition to Spotify. The conversation highlights the importance of creativity in communications and the changing landscape of media.
Chapters
00:00 Introduction and Guest Introduction
02:47 Graham's Journey to MTV
04:36 Life at MTV: The Press Team Experience
08:07 The VMAs: Behind the Scenes
10:36 The Role of Communications in Shaping Events
14:57 The Osbournes: A Cultural Phenomenon
16:55 Crisis Management in PR
20:08 Pushing the Envelope: MTV's Bold Moves
20:51 The MTV Phenomenon: Cultural Impact and Influence
24:03 Creative Freedom and Innovation at MTV
26:12 Memorable Moments and Experiences in Music
30:02 Transitioning from MTV to Other Media
34:25 Evolving Media Landscape: From Legacy to Digital
36:40 Behind the Scenes: The Magic of Live Performances