9
Sept. 25, 2025
In this engaging conversation, Tim Rosta shares his journey through the music industry, from his early days with LifeBeat, an organization dedicated to AIDS awareness, to his influential role at MTV as SVP of Integrated Marketing. He discusses the nostalgia surrounding music festivals, the challenges of securing sponsorships, and the importance of building relationships with artists. Tim reflects on memorable concerts, the evolution of integrated marketing, and the creative solutions his team de...