The Evolution of Music Supervision with Ricki Askin

In this engaging conversation, Andrew Schiffman and Perry Turcotte discuss the evolution of the music industry with guest Ricki Askin, a former music supervisor at MTV. They explore the impact of social media on music discovery, the changing landscape of artist relationships, and the role of labels in artist development. Ricki shares her journey from the temp pool at MTV to her experiences at Vice and TikTok, highlighting the importance of talent and artistry in a rapidly changing industry.

Chapters

00:00 Introduction and Current Events in Music Media

02:47 Ricki Askin's Journey in the Music Industry

05:26 The Role of Music Supervision at MTV

08:34 Experiences with Artists and Live Programming

11:05 The Evolution of Music Exposure in Media

13:56 Challenges and Opportunities in Music Supervision

16:55 The Impact of Music on Brand and Artist Development

19:48 The Changing Landscape of Music Promotion

22:36 Conclusion and Future of Music in Media

26:43 The Power of Consumer-Generated Content

28:41 Evolution of Artist-Audience Relationships

33:53 The Challenge of Sustaining Artist Careers

37:27 Generational Shifts in Music Consumption

40:40 The Role of Labels in Artist Development

48:38 Transitioning from MTV to Vice

56:01 Reflections on a Music Industry Career